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Understanding the Buyer’s Journey: Different Kinds of Campaigns

Understanding the Buyer’s Journey: Different Kinds of Campaigns

by Bernadette Brogan | May 18, 2021 | Marketing

In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
Creating Campaign Targets and Developing Buyer Personas

Creating Campaign Targets and Developing Buyer Personas

by Bernadette Brogan | May 11, 2021 | Marketing

In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
Beginning Your Campaign: Marketing Goals and Objectives

Beginning Your Campaign: Marketing Goals and Objectives

by Bernadette Brogan | May 6, 2021 | Marketing

In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...
Optimize Your LinkedIn Profile: How to Get Started

Optimize Your LinkedIn Profile: How to Get Started

by Bernadette Brogan | Apr 26, 2021 | Online Presence

In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Optimize Your LinkedIn Profile: How to Get Started

Optimize Your LinkedIn Profile: How to Get Started

by Bernadette Brogan | Mar 9, 2021 | Online Presence

In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
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