by Bernadette Brogan | Jun 15, 2020 | Online Presence
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What’s in a Brand? Your brand defines who you are and what you do, while...
by Bernadette Brogan | Apr 21, 2020 | Marketing
Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...
