by Bernadette Brogan | Dec 7, 2020 | Marketing
Are you a B2B marketer struggling to develop new and interesting blog ideas? Coming up with relevant topics for blog content can be difficult over time. Though a content calendar can prove helpful in mapping out topic ideas, a fresh perspective is important in keeping...
by Bernadette Brogan | May 20, 2020 | Marketing
Creating a memorable brand voice and tone isn’t always easy and though the proliferation of digital marketing channels has reduced the gap between large professional service firms and small ones, it has also made it more difficult for anyone brand to set itself apart....
by Bernadette Brogan | May 12, 2020 | Marketing
Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book – no matter how intriguing – becomes irrelevant because of their initial perceptions. Your...
by Bernadette Brogan | Apr 1, 2020 | Marketing
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
by Bernadette Brogan | Dec 4, 2019 | Marketing
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....
