by Bernadette Brogan | Dec 3, 2021 | Marketing
Are brainstorming sessions, high-end meetings, and SWOT analysis an ideal approach to elevate business growth? This appears to be more of a feel-good strategy rather than being an effective one. Fortunately, professional service firms have a better way to plan their...
by Bernadette Brogan | May 25, 2021 | Marketing
In part 4 of the Campaign Planning series, you’ll learn to choose the right marketing channels for your campaign, and increase your chances of success. Now that you’ve got a targeted marketing goal, developed a comprehensive plan, and determined what kinds of...
by Bernadette Brogan | May 18, 2021 | Marketing
In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
by Bernadette Brogan | May 6, 2021 | Marketing
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...
by Bernadette Brogan | Apr 26, 2021 | Online Presence
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
