by Bernadette Brogan | Nov 6, 2019 | Online Presence
How to Create an Effective Online Presence for a Professional Service Firm There are now new and improved ways of engaging with clients. Professional service firms need to accept that the business environment has dramatically changed. It’s now characterized by crowded...
by Bernadette Brogan | Aug 4, 2018 | Marketing, Online Presence
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and clients feel that yours is a company they can trust. The emotional connection includes the associations your...
by Bernadette Brogan | Jul 1, 2018 | Marketing
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible, much like professional services. The brand is the image attached to a name, design, symbol or some other feature of a company’s service....
