by Bernadette Brogan | Aug 4, 2018 | Marketing, Online Presence
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and clients feel that yours is a company they can trust. The emotional connection includes the associations your...
by Bernadette Brogan | Jul 1, 2018 | Marketing
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible, much like professional services. The brand is the image attached to a name, design, symbol or some other feature of a company’s service....
