by Bernadette Brogan | Jul 1, 2020 | Business Planning
Having SMART objectives is very important when starting an endeavor. For example, to raise capital and shares you will need a business plan to present to lenders and banks. In addition, a business plan will help you to generate a road map for your business in terms...
by Bernadette Brogan | Jun 16, 2020 | Business Planning
No matter the size, age, or purpose of a commercial entity – it needs a business model canvas. Even if you started your business years ago with the intention of just running it out of your garage, you still need a plan. What is a Business Plan? When most people...
by Bernadette Brogan | Jun 8, 2020 | Business Planning
Planning is one of the key factors for any successful business venture. Whether you are looking for banks or investors to fund your business idea or project or you just want to give a more concrete approach to your small business ideas, a well-written comprehensive...
by Bernadette Brogan | May 20, 2020 | Marketing
Creating a memorable brand voice and tone isn’t always easy and though the proliferation of digital marketing channels has reduced the gap between large professional service firms and small ones, it has also made it more difficult for anyone brand to set itself apart....
by Bernadette Brogan | May 12, 2020 | Marketing
Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book – no matter how intriguing – becomes irrelevant because of their initial perceptions. Your...
