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The Basics of Online Brand Management
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What's in a Brand? Your brand defines who you are and what you do, while also...
Why Every Business Plan Should Have Goals, Strategies, Tactics and Objectives
Planning is one of the key factors for any successful business venture. Whether you are looking for banks or investors to fund your business idea or project or you just want to give a more concrete approach to your small business ideas, a well-written comprehensive...
Your Entire Sales Team is Remote and Grounded Due to Covid – Now What?
As Covid-19 sweeps the nation and the globe, businesses have scrambled to adapt and adjust. A study released on May 6th shared that 29% of companies saw sales in their workplace diminish during recent events. B2B companies are facing new hurdles, as many professional...
Can Your Audience Identify You Through Your Brand Voice and Tone?
Creating a memorable brand voice and tone isn’t always easy and though the proliferation of digital marketing channels has reduced the gap between large professional service firms and small ones, it has also made it more difficult for anyone brand to set itself apart....
Why Professional Service Firms Need a Brand Voice
Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book - no matter how intriguing - becomes irrelevant because of their initial perceptions. Your firm’s brand is...
Six Steps to Identify Your Best Potential Clients
“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...
Does Advertising Work for Professional Service Firms?
Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...
5 Tactics You Cannot Ignore if You Want to Become a Thought Leader
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
4 Strategies to Become the One Person Prospects Turn to for Advice
In today’s market, business is conducted in a hyper-competitive environment. It’s crucial that professional services and technology firms set themselves apart through business development. Being viewed as a thought leader is one key differentiator between successful...
How Professional Service Firms Can Use Social Media For Maximum Impact And Value
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....