INSIGHTS

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The Basics of Online Brand Management

The Basics of Online Brand Management

Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What's in a Brand? Your brand defines who you are and what you do, while also...

Why Professional Service Firms Need a Brand Voice

Why Professional Service Firms Need a Brand Voice

Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book - no matter how intriguing - becomes irrelevant because of their initial perceptions. Your firm’s brand is...

Six Steps to Identify Your Best Potential Clients

Six Steps to Identify Your Best Potential Clients

“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...

Does Advertising Work for Professional Service Firms?

Does Advertising Work for Professional Service Firms?

Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...