INSIGHTS

Timely and relevant news and articles for professional services firms…

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Boost Your B2B LinkedIn Marketing Strategy with Company Expert’s Playbook Products

August 12, 2022 Business Planning

LinkedIn is one of the most rewarding and result-oriented social media platforms. It helps B2B businesses drive traffic, make connections, establish partnerships, boost brand awareness, and generate leads. As a result, more than 30 million companies and 770 million people across the globe use LinkedIn.  Earlier, LinkedIn was one of those social media accounts everyone had but no one used. But...

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How Can Company Expert’s Playbook Products Help Strengthen Your B2B Content Marketing Strategy?

August 8, 2022 Business Planning

  In recent years, content marketing has been moving at the speed of light. With the development of technology and the internet, people are tired of  old advertising and sales tactics. Now, people have the option to skip the ads and choose the brand they want to interact with. Buyers are attracted to a brand's authenticity, transparency, and friendliness. So, if you...

B2B

What Are the Commonly Used Brand B2B Positioning Strategies?

August 1, 2022 Marketing

Brand positioning is the last step of the STP model. STP stands for segmentation, targeting, and positioning. Segmentation categorizes your target audience into multiple groups based on common characteristics. Targeting determines the potential of each group and finds a highly profitable market for the brand. And positioning showcases your brand in a positive light in comparison to your competitors. Brand...

Business-tools

8 B2B Marketing Playbook Products that Can Help Drive Your Business Growth| Company Expert

July 27, 2022 Business Planning

  Building a B2B marketing strategy that delivers results requires thoughtful planning and the right execution. From creative demands and budget limits to channel decisions, a B2B marketer has to juggle various items while planning marketing strategies.  Your firm's B2B marketing strategies should be compelling and persuasive enough that the audience responds and engages with your products and services. In today's competitive...

B2B-Case-Studies

A Step-by-Step Guide to Writing Effective B2B Case Studies

July 18, 2022 Marketing

Content is the lifeblood of the sales and marketing efforts of a B2B firm. And, when it is about B2B marketing, case studies are a gold mine. They help establish credibility and move leads along through the sales funnel. According to a report, 71% of B2B marketers use case studies as part of B2B marketing strategies. However, if you haven't used this for...

Build your brand

How Can Personalization Make Your B2B Brand Stand Out and Thrive in 2022?

July 11, 2022 Marketing

According to a report, around 80% of businesses see growth in their sales after including personalization in their strategy. But unfortunately, most B2B marketers don't take advantage of personalization. If you are one of them, it's time to enhance your B2B marketing strategies. In 2022, you should understand the importance of personalization.  Gone are the days when B2B marketing had the reputation...

Brand

What is an Effective B2B Website Design? Top B2B Website Design Trends for 2022

July 4, 2022 Sales

Your website is the window of your business. Keep it fresh, keep it exciting." – Jay Conrad Levinson. According to a study, 53% of B2B clients make half of their buying decisions online, and more than 63% use the internet for half of their product research. An internet search is the first stop when B2B buyers look for a solution to...

b2b

Want to Know How to Repurpose B2B Content Here’s All You Need to Know!

June 27, 2022 Sales

  "A good piece of content never gets old if we know how to find the ‘new’ out of it, every time!" – Robert Duke. Content marketing is the secret weapon B2B marketers use to engage the industry, generate leads, and close deals. As a result, incorporating content marketing in B2B marketing strategies is crucial because of the real results it delivers. But content...

GTM Strategy – 900-600

The Ultimate Guide to Developing a Winning Go-To-Market Strategy for B2B Firms

June 20, 2022 Marketing

  Launching a new product or service requires effort, time, money, and resources. But, bringing it to the market without a proper plan and solid strategy is not the right approach. Therefore, a B2B firm must have a robust go-to-market plan to ensure the successful launch of a product. The GTM strategy can make or break the success of a new product/service....

B2B

All You Need to Know About Using Sales Playbooks for B2B Businesses

June 13, 2022 Marketing

  B2B sales is not an easy process. It is a highly sophisticated undertaking that requires various elements to be in sync. Just to give you an idea, there are seven steps in a typical B2B sales process: Prospecting Connecting and qualifying leads Researching the company Delivering effective pitch Handling objections Closing the deal Nurturing and continuing to sell  ...

Marketing cost

How Can You Reduce the Marketing Cost of a B2B Business?

June 13, 2022 Sales

  Suppose you started a business and developed an impeccable product or service that’s better than every other option in the market, but the thing is, no one knows about this product or service. So, you decided to make every possible effort to let the public know that you are in the market. Was it a Good Approach? For example,...

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The Complete Guide to Creating a LinkedIn Marketing Plan for B2B Businesses | Company Expert

May 25, 2022 Marketing

Did you know more than 30 million companies and 770 million people across the globe use LinkedIn? It is a result-oriented professional social media platform that serves B2B companies and marketers. But, if you don't have the right knowledge and strategy, LinkedIn can become another time-consuming social network. Therefore, you must invest time in proper research to gain knowledge and seek the...