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Assessing Sales Effectiveness – How to Evaluate your Sales Strategy
Every business process goes through a process of assessment and refinement over time, adding inefficiency and improving effectiveness. However, there is one area that often features less objective scrutiny other than outcomes, and that is the sales strategy. It may...
Landing Pages: Best Practices to Follow for Professional Service Firms
Want to know more about how you can create landing pages that make a lasting impression and convert customers? Keep reading because we’re going to discuss some important best practices! Everyone knows that first impressions are very important. But if you’re a...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Creating Informal B2B Strategic Partnerships to Take Growth to the Next Level
Want to know how your business can learn to promote collaborations with informal partners to increase sales efforts? Look no further. At the heart of every business relationship is a partnership, a mutually beneficial alliance that provides sales and growth...
Overcoming Sales Objections – The Key to Sales Growth
Throughout the sales process, the key to obtaining the desired outcome is effective answers to the multiple objections potential clients offer at every stage. From taking a meeting to finalizing a deal and every stage in between, the majority of clients will present...
Using a Sales Playbook to Drive Revenues
No matter the market segment, the product or service, B2B companies today face more competition and challenges to success than ever before. The need to deliver a more effective sales process underlies every business’s strategy for growth. However, in organizations...
Need Help with Stock Certificate Administration and Printing? We Have the Solution
If your need to print stock certificates and maintain shareholder records, our software makes organizing, tracking, and printing certificates as easy as 1, 2, 3. No matter what industry you’re in, how many employees you have, or what your profit margin was for the...
6 Tips for Coming Up With Your Next Great Blog Post
Are you a B2B marketer struggling to develop new and interesting blog ideas? Coming up with relevant topics for blog content can be difficult over time. Though a content calendar can prove helpful in mapping out topic ideas, a fresh perspective is important in keeping...
3 Reasons Why You Need Multiple Sales Communication Channels
The sales department today has limitless avenues to connect with new customers. Sadly as the old adage goes; “with great power, comes great responsibilities”. When companies realize they have unlimited ways to reach new clients, identifying a specific marketing...
6 Critical Metrics to Track Sales Performance
Maintaining effective performance of your B2B sales team means understanding how your sales activities will affect future performance, not just how you’re doing this month or year to date. This is why the sales metrics you use to track performance are so important. No...