by Bernadette Brogan | Feb 5, 2021 | Sales
No matter the market segment, the product or service, B2B companies today face more competition and challenges to success than ever before. The need to deliver a more effective sales process underlies every business’s strategy for growth. However, in organizations...
by Bernadette Brogan | Sep 15, 2020 | Sales
Maintaining effective performance of your B2B sales team means understanding how your sales activities will affect future performance, not just how you’re doing this month or year to date. This is why the sales metrics you use to track performance are so important. No...
by Bernadette Brogan | May 27, 2020 | Sales
As Covid-19 sweeps the nation and the globe, businesses have scrambled to adapt and adjust. A study released on May 6th shared that 29% of companies saw sales in their workplace diminish during recent events. B2B companies are facing new hurdles, as many professional...
by Bernadette Brogan | Aug 5, 2018 | Marketing, Sales
A story is meaningless unless it’s told. You should have at least one personal story ready to share with your market for when the appropriate opportunity arises. You need to practice personal storytelling so that it will have the most impact. Practice telling...
by Bernadette Brogan | Jun 9, 2018 | Sales
In a business, it is often the marketing team that lays out a well-thought-out, practical and detailed sales playbook. Then, the sales team executes the playbook in the sales process. For the success of a product, the communication between the marketing team and the...
by Bernadette Brogan | Jun 7, 2018 | Marketing, Sales
According to HubSpot, LinkedIn is more effective than any other social media platform in generating leads and prospects. As for the Groups feature, there are many more benefits than you might realize that will grow professional service business. Benefits for...
