by Bernadette Brogan | May 24, 2018 | Marketing, Sales
One of the challenges that we see with a lot of our clients is that they are overly focused on Social Media and are ignoring some more effective offline tactics. When you meet people offline, you have the opportunity to create an even stronger relationship with them....
by Bernadette Brogan | May 24, 2018 | Marketing
Many of our ideal clients do not spend enough time thinking about their “best” clients. The definition of “best” will be different for each firm. However, it could be a client that provides you with repeat business, the most profitable, the...
by Bernadette Brogan | May 22, 2018 | Marketing, Sales
It makes little sense to develop a service that has no potential clients, here are some quick ways to try to estimate demand. Use Surveys, Polls, and Contests to Determine What People Want Surveys and polls are great ways to find out what kinds of services people need...
by Bernadette Brogan | May 10, 2018 | Marketing
Use Inbound Marketing For Lead Generation Inbound marketing is fast becoming the most effective marketing tool for professional service business owners. While people are bombarded with direct mail, sales pitches and cold calls, savvy business owners are positioning...
