by Bernadette Brogan | Mar 6, 2020 | Marketing
In today’s market, business is conducted in a hyper-competitive environment. It’s crucial that professional services and technology firms set themselves apart through business development. Being viewed as a thought leader is one key differentiator between successful...
by Bernadette Brogan | Dec 4, 2019 | Marketing
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....
by Bernadette Brogan | Nov 20, 2019 | Marketing
In today’s information age and more so the B2B arena, establishing solid relationships with prospects and clients on LinkedIn and optimizing your LinkedIn Profile matters more than ever. Professional service buyers dislike irrelevant or promotional messages. Instead,...
by Bernadette Brogan | Nov 6, 2019 | Online Presence
How to Create an Effective Online Presence for a Professional Service Firm There are now new and improved ways of engaging with clients. Professional service firms need to accept that the business environment has dramatically changed. It’s now characterized by crowded...
by Bernadette Brogan | Oct 23, 2019 | Marketing
Professional service firms need to work harder than ever to reinvent the way they reach their prospective clients through email campaigns. The marketing environment is much different and complicated in the information age than it was even a few years ago. Client...
