Advancing Effective B2B Growth: “Marketing Campaign Planning” Playbook
October 4, 2023 Marketing
"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." - Peter Drucker In the ever-evolving landscape of B2B marketing, having a well-defined strategy is not a luxury but a necessity. Company Expert, a trusted name in the industry, is here to equip you with the essential tools...
The Future is Now: How B2B Business Plan Forecasting Shapes Success
September 27, 2023 Business Planning
Decision-making plays a crucial role in making your B2B business successful. Every business requires up-to-date information and accurate data to make decisions. This is where business forecasting comes into the picture. Business forecasting involves the use of forecasting techniques to predict the important events that can take place in the near future. Developing a B2B business plan forecast involves creating...
BCG Growth-Share Matrix: A Strategic Tool for Business Analysis & Decision-Making
September 22, 2023 Business Planning
In today’s continuously changing B2B landscape, having a comprehensive strategy that analyzes the current state and plans for future growth is essential! One such strategic tool that has stood the test of time and continues to be a guiding light for businesses is the BCG Growth-Share Matrix. Developed by the Boston Consulting Group (BCG), this matrix is a powerful instrument...
Top B2B Strategies to Assess Your Competitors Marketing Campaigns
September 16, 2023 Marketing
A B2B firm must stay ahead of the competition in today's fast-paced world. Understanding a competitor's strengths and weaknesses can give your business vital information in order to gain a competitive edge. A B2B firm can perform a competitive analysis to look for opportunities, minimize threats, and make wise decisions for business growth. A competitive analysis framework can help B2B...
Strategize, Execute, Excel: A Guide to B2B Business Assessment Tools & Playbooks
September 4, 2023 Business Planning
In today’s ultra-competitive business landscape, companies must constantly evaluate their operations and strategies to identify areas for improvement. For B2B organizations, performing rigorous self-assessments is crucial to pinpointing strengths to leverage, and weaknesses to address. The right set of business assessment tools and playbooks can provide the analytical insights and best practice frameworks needed to formulate data-driven growth plans. This...
The Importance of the 7Ps: Marketing For B2B Firms
August 28, 2023 Marketing
In the ever-evolving landscape of business, B2B marketing frameworks serve as guiding stars for firms navigating the complex realm of commerce. At the heart of this strategic arsenal lies the 7Ps marketing framework, which steers B2B companies towards success with precision and finesse. As we delve into the world of B2B marketing 101, it becomes clear that mastering the 7Ps...
Elevate Your Business Growth with B2B Sales Consulting
August 23, 2023 Business Planning
Sales are the lifeblood of every functioning business. B2B firms that face a reduction in sales revenue can be stressful. B2B sales consulting firms provide B2B companies with valuable expertise, growth strategies, and resources to address these issues. B2B sales consulting firms offer insights into your revenue goals, sales processes, customer retention, and more. Whether you have recently set up...
Competitive Analysis Framework: An Insider’s Guide for B2B Firms
August 14, 2023 Business Planning
If you are running a B2B firm, keeping a close eye on your competitors should be part of your marketing strategy for business growth. Indeed, analyzing your competitors can be a great source of learning in the B2B realm. A competitive analysis not only allows you to understand your competitor's strengths and weaknesses, but helps you learn how they deliver...
GTM Strategy: How to Build a Scalable Go-to-Market Plan in the B2B Industry!
August 9, 2023 Marketing
Artists often use the phrase "evolutionary crossroads" to describe a critical point in their career where they must navigate significant changes to stay relevant. In much the same way, businesses also encounter crucial moments that demand adaptation and innovation to thrive. That’s why if you’re serious about taking your business to new heights in the B2B world, a well-defined GTM...
B2B Sales Consulting Expert: A Necessity for Early-Stage Startups!
July 31, 2023 Sales
Want to get a handle on your newly established B2B company’s growth? Honesty, you need a quotable sales process! It is the only way to create anticipated revenue and long-term business growth. In the dynamic and competitive world of B2B sales, early-stage startups often face numerous challenges when trying to establish themselves and achieve sustainable growth. Here, the role of...
B2B Consulting: The Winning Strategy of Fastest-Growing B2B Firms
July 25, 2023 Business Planning
In the dynamic landscape of B2B commerce, remaining at the forefront is paramount for achieving success. To thrive in this ever-evolving business realm, an increasing number of B2B enterprises are turning to B2B consulting firms for strategic guidance. These specialized consultants leverage the proven strategies, techniques, and tools of thriving B2B firms, to devise pragmatic and implementable systems that propel...
Master the Art of Business Planning: A Guide for B2B Companies
July 18, 2023 Business Planning
Creating a tailored customer experience is crucial in today's business industry. When it comes to the B2B realm, organizations strive to adopt a particular method for developing business plans. A B2B business plan is essential for establishing precise objectives and rules for running your company. Planning is also crucial for B2B businesses since it enables potential investors to assess your...
