by Bernadette Brogan | Apr 1, 2020 | Marketing
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
by Bernadette Brogan | Aug 9, 2018 | Marketing
A unique value proposition (UVP) is a statement that explains how your business is different from all of the other professional service companies in the market. It tells your clients how you can better meet their needs and what makes you special. Your UVP essentially...
