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Know Your Budget and Decide Which Marketing Channels Are Right For You

Know Your Budget and Decide Which Marketing Channels Are Right For You

by Bernadette Brogan | May 25, 2021 | Marketing

In part 4 of the Campaign Planning series, you’ll learn to choose the right marketing channels for your campaign, and increase your chances of success. Now that you’ve got a targeted marketing goal, developed a comprehensive plan, and determined what kinds of...
Understanding the Buyer’s Journey: Different Kinds of Campaigns

Understanding the Buyer’s Journey: Different Kinds of Campaigns

by Bernadette Brogan | May 18, 2021 | Marketing

In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
Beginning Your Campaign: Marketing Goals and Objectives

Beginning Your Campaign: Marketing Goals and Objectives

by Bernadette Brogan | May 6, 2021 | Marketing

In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...

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