!-- Global site tag (gtag.js) - Google Analytics -->
Creating Campaign Targets and Developing Buyer Personas

Creating Campaign Targets and Developing Buyer Personas

In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
Beginning Your Campaign: Marketing Goals and Objectives

Beginning Your Campaign: Marketing Goals and Objectives

In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...