Tag: demand marketing

Inbound Marketing to Drive Results For Professional Service Firms

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Use Inbound Marketing For Lead Generation
Inbound marketing is fast becoming the most effective marketing tool for professional service business owners. While people are bombarded with direct mail, sales pitches and cold calls, savvy business owners are positioning their businesses to be found. There is no pitch, there is no spray and pray type of advertising. They simply position their businesses to be found by customers who are ready to buy.

It’s Measurable

It’s hard to tell where current leads are coming from and therefore one may not have an idea which of their marketing initiatives is performing the best. Inbound marketing applies techniques that allow one to track where on the internet the leads are coming from.

It’s cost-effective

The market expenses of offline advertising can be overwhelming. TV, radio, and print are relatively expensive and can be too much for small business owners in some cases. Professional service companies are creating their own content then sharing it on blogs, Facebook and Twitter which can be accomplished for little more than a time investment.

Gives Higher Quality Leads

Although telemarketing can bring in a significant amount of leads, they often are not successful in converting into customers. An inbound marketing campaign is designed to be in front of business prospects when they really need help.

Gives a Higher ROI
Inbound marketing generates a higher ROI than outbound marketing. Given that prospects look for the business when they need the professional service that is offered, the sales closing rate is higher.

It Doesn’t Interrupt a Business Prospects
Inbound marketing campaigns are designed to be in front of prospects at the very moment when they are showing interest in what a business has to offer.

Promotes Brand and Authority
A business brand refers to how prospects and other parties interact with a business. Through inbound marketing business owners can determine how their market will perceive the business but a firm can influence their perception.

Inbound Marketing Focuses on Adding Value
When professional service companies connect with prospects, they provide quality educational and thought leadership content that adds value to their prospects.

Clarifies Efforts
Inbound marketing gets rid of the habit of doing marketing for marketing’s sake. Just because a business has done some form of advertising, it doesn’t mean it has been successful. With inbound marketing, one can set a schedule and reevaluate their campaign to distinguish between what is working and what is not.

Quick Implementation
An inbound marketing campaign can be started with a smaller budget and scaled up to easily fit the needs of a business.

The outcome of this marketing strategy is undeniably good for both customers and professional service companies. It allows customers to feel as though they are more than just a number to the companies out there. And for professional service organizations, the numbers seen through the data and analytics used with inbound marketing give assurance that what they are doing is working to improve the number of leads they earn.