by Bernadette Brogan | May 25, 2021 | Marketing
In part 4 of the Campaign Planning series, you’ll learn to choose the right marketing channels for your campaign, and increase your chances of success. Now that you’ve got a targeted marketing goal, developed a comprehensive plan, and determined what kinds of...
by Bernadette Brogan | May 18, 2021 | Marketing
In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
by Bernadette Brogan | May 11, 2021 | Marketing
In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
by Bernadette Brogan | May 6, 2021 | Marketing
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...
