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Understanding the Buyer’s Journey: Different Kinds of Campaigns

Understanding the Buyer’s Journey: Different Kinds of Campaigns

by Bernadette Brogan | May 18, 2021 | Marketing

In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
Creating Campaign Targets and Developing Buyer Personas

Creating Campaign Targets and Developing Buyer Personas

by Bernadette Brogan | May 11, 2021 | Marketing

In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...

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