by Bernadette Brogan | Mar 3, 2022 | Marketing
B2B sales differ greatly from B2C sales. The strategies used in B2C sales are not always viable for B2B sales. If you compare the average sales cycle of a B2B company with a B2C company, you will find out that a B2C sales journey can be completed within a few minutes,...
by Bernadette Brogan | Dec 3, 2021 | Marketing
Are brainstorming sessions, high-end meetings, and SWOT analysis an ideal approach to elevate business growth? This appears to be more of a feel-good strategy rather than being an effective one. Fortunately, professional service firms have a better way to plan their...
by Bernadette Brogan | Dec 3, 2021 | Marketing
Main image courtesy of Corporate Finance Institute. Picture this: The owner of a bank is looking for ways to reach out to businesses in need of loans. Cold calling and newspaper ads are not providing any satisfactory results. Looking at other B2B companies, the team...
