by Bernadette Brogan | May 12, 2020 | Marketing
Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book – no matter how intriguing – becomes irrelevant because of their initial perceptions. Your...
by Bernadette Brogan | May 6, 2020 | Marketing
“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...
by Bernadette Brogan | Apr 21, 2020 | Marketing
Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...
by Bernadette Brogan | Apr 1, 2020 | Marketing
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
by Bernadette Brogan | Mar 6, 2020 | Marketing
In today’s market, business is conducted in a hyper-competitive environment. It’s crucial that professional services and technology firms set themselves apart through business development. Being viewed as a thought leader is one key differentiator between successful...
by Bernadette Brogan | Dec 4, 2019 | Marketing
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....
