by Bernadette Brogan | May 20, 2020 | Marketing
Creating a memorable brand voice and tone isn’t always easy and though the proliferation of digital marketing channels has reduced the gap between large professional service firms and small ones, it has also made it more difficult for anyone brand to set itself apart....
by Bernadette Brogan | May 12, 2020 | Marketing
Most of the time people judge a book by its cover or brand voice. If the cover does not capture someone’s attention immediately, then whatever is inside the book – no matter how intriguing – becomes irrelevant because of their initial perceptions. Your...
by Bernadette Brogan | May 6, 2020 | Marketing
“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...
by Bernadette Brogan | Apr 21, 2020 | Marketing
Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...
by Bernadette Brogan | Apr 1, 2020 | Marketing
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
