MARKETING
GOVERNMENT PROPOSAL CONSULTING FIRM
CASE STUDY
OUTCOMES
3X
Revenue Increase Over Previous Year
25X
Expected Closed Deals Referred By New Partners
50+
New Leads In The First Month Of Campaign
Multi-Pronged Strategy for Accelerating Growth
Problems
Our client, a government contracts consulting firm, had peaks and valleys in their business and wanted a predictable and sustainable way to produce ongoing leads and revenue.
Solutions
Company Expert developed a short and long-term approach towards growing their revenue. Short-term the firm needed to quickly grow a source of referrals. Company Expert built a channel strategy that identified the best firms to partner with and developed the messaging, presentations, and other collateral to win and grow new strategic partnerships. The long-term approach was to improve develop an ongoing marketing campaign to key influencers in the industry to generate new leads and improve their efficiency and effectiveness at conferences (a key source for referrals)
Outputs
- Developed Partnership Go-To-Market Strategy
- Developed Their Value Proposition
- Created a Campaign to Target Key Influencers
- Created Landing Pages and Configured the Marketing Automation for the Campaign
- Created a Lead Generation Piece and Follow-Up Emails
- Developed a Conference Effectiveness Guide
- Developed Key Marketing Collateral
