Go-To-Market (GTM) Channel Partner Strategy
This playbook provides the framework to develop a GTM (go-to-market) Channel Partner Strategy for your firm. A GTM Partner Strategy can help you achieve a variety of goals, such as increasing brand awareness or developing deeper relationships and client engagement. A GTM Partner Strategy helps B2B Professional Services Firms formalize their partner relationships to reach more clients, gain credibility, and grow at a faster rate.
This playbook will help you to define your GTM Partner Strategy Goals, identify potential partners, enable those partners, and manage and optimize your partner relationships. The result will be a complete GTM Partner Strategy which you can start executing immediately.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Sales Processes
- Go-To-Market plan
Number of Pages:
Developing a GTM Channel Partner Strategy requires significant resources from both a time and commitment perspective.
This score is based on the positive impact that a GTM Channel Partner Strategy can have on your business and the modest effort that is needed to do it.
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WHY USE THIS PLAYBOOK
A GTM Channel Partner Strategy allows B2B professional services firms to formalize their partner relationships to reach more clients, gain credibility, and grow at a faster rate.
Using this Playbook helps you develop a GTM Channel Partner Strategy that will work for your firm to establish deeper connections with different types of potential partners.
WHO IS THIS PLAYBOOK FOR
This Playbook is for B2B professional services firms that want to strengthen their partner relationships in order to win clients.
Most sophisticated B2B firms have a GTM Channel Partner Strategy.
HOW TO USE THIS PLAYBOOK
Review the guidelines set forth in this playbook. After reviewing the playbook, use the templates provided to develop a GTM Channel Partner Strategy that will work for your firm.