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How Landing Pages Can Significantly Improve Your Online Presence
If you’d like to know more about how a robust landing page can help convert more customers, keep reading! First impressions are extremely important, which is why there’s no such thing as a second impression! As a small business or professional service firm, if you...
Building a Platform for Growth with the Right Technology
Does your professional service firm have the right technology to rapidly scale your business? If not, this is why it definitely should! In the beginning, your firm was probably fine-tracking and interacting with customers through phone and email. You may have even...
Lead Generation Ideas for Each Stage of the Sales Funnel
In this guide, we will show you how to implement the best lead generation ideas at every stage in your sales funnel. Growing your B2B business means continuing to acquire new customers. One of the best ways to do this is through lead generation, and convert prospects...
3 Tips to Build Trust with Prospects (Before You Pitch)
The following tips will show you how to build trust with prospects before sending them a pitch! Now more than ever, it’s easier for buyers to gain a wealth of information about companies through online research and a little social media investigation. And because of...
Know Your Budget and Decide Which Marketing Channels Are Right For You
In part 4 of the Campaign Planning series, you’ll learn to choose the right marketing channels for your campaign, and increase your chances of success. Now that you’ve got a targeted marketing goal, developed a comprehensive plan, and determined what kinds of...
Understanding the Buyer’s Journey: Different Kinds of Campaigns
In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
Creating Campaign Targets and Developing Buyer Personas
In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
Beginning Your Campaign: Marketing Goals and Objectives
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan - and that includes a plan for...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Increase Sales Growth 30-50+% by Using Data-Driven Sales Segmentation
For B2B companies, one of the best ways to accelerate sales growth is to develop a robust data-driven sales segmentation approach. This process uses a defined set of criteria and data to identify the prospects most likely to purchase your product or service....