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The Complete Guide to Creating a LinkedIn Marketing Plan for B2B Businesses | Company Expert
Did you know more than 30 million companies and 770 million people across the globe use LinkedIn? It is a result-oriented professional social media platform that serves B2B companies and marketers. But, if you don't have the right knowledge and strategy, LinkedIn can...
How to Build an Effective Online Presence for Your B2B Business
A B2B buyer’s journey is entirely different from B2C buyers. The B2C industry is driven by emotions and instinctive decisions, whereas the B2B industry is driven by rationality and practicality. But there is one thing that is common for both, online presence. For...
Top B2B Marketing Trends That You Cannot Afford to Miss in 2022
B2B marketing trends refers to business-to-business marketing strategy content. Companies and firms use it to sell their service or product to other businesses or organizations. It is more of a transaction that incorporates a manufacturer, wholesaler, or retailer....
How Can Company Expert Help You Create a Winning B2B Content Marketing Strategy?
We all know 'content is king' in digital marketing. The right content plan is a part of B2B marketing strategies, and it can help you establish yourself as a thought leader in your industry. But, a common assumption about B2B content is that it's pretty dry. If you...
How Can Marketing Automation Help B2B Businesses?
Suppose a local business is searching for a good app development company in New York City on Google in order to develop a mobile app for its business. Your company happens to provide app development services. There is a need for your services, and your company is...
The Importance of Thoughtful Planning for the Sustainable Growth of a B2B Business
What elements do you need in your plan to have a killer B2B marketing strategy? This blog will look at a few critical elements that each B2B marketing plan should have to generate, nourish, and hang on to qualified leads. You can attain the best B2B marketing strategy...
How Can B2B Sales Consultants Help Early-Stage Businesses?
The struggle to earn and retain clients for early-stage businesses is real. It is initially a tough road for startups and small businesses to grab the attention of customers, especially when there are similar existing solutions in the market. More than 90% of the...
What are The Different Stages of a B2B Sales Cycle?
The most common sales challenges faced by B2B companies are undefined sales processes, prolonged sales cycles, lack of control over the sales journey, increased competition, and a deficiency of high-quality leads. More than 40% of salespeople say prospecting is the...
How to Build a Go-to-Market (GTM) Strategy for a B2B Firm
A go-to-market strategy (GTM) is a popular approach B2B firms use to launch new products or services, and even expand their existing products or services to the new market. However, it is often said that a poorly-planned go-to-market strategy could cause even a good...
Are Your B2B Marketing Strategies Aligned with Growth Plans?
Effective B2B marketing strategies are essential to achieve growth, and this cannot be taken for granted. Some organizations adopt B2B marketing strategies amongst direct and outbound techniques. Doubtless, such strategies are persuasive enough to capture the...