by Peter K | Aug 4, 2018 | Marketing, Online Presence
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and clients feel that yours is a company they can trust. The emotional connection includes the associations your...
by Peter K | Aug 2, 2018 | Online Presence
There’s good, and there’s so-so client service. But there’s also stellar client service that’s simply off the charts. This is what gets them not only coming back for more time and time again but also informing all their friends about your...
by Peter K | Jun 14, 2018 | Marketing, Online Presence
Insider tips on using LinkedIn for professional service firms 1. Create an Appealing Bio Those who add a photo to their professional profile increase their chances of being found online by up to 7 times. Also, those who list their most current positions can increase...