Creating Repeatable and Sustainable Growth
Our client, a management consulting firm, spent very little time and money marketing their services. They lacked some foundational documents like a value proposition and client personas. Their website was outdated and did not have a compelling and consistent message or calls to actions (CTAs). They were struggling to capture new growth from their traditional lead channels.
Company Expert used its Marketing Growth Block to assess the firms 18 different capabilities. We produced a heat map of their marketing capabilities by comparing them to industry best practices creating a baseline from which to measure progress going forward. We then documented their long-range business goals and developed their future state marketing strategy. Next we created a roadmap to help them move from where they were to where they wanted to be in the future. The roadmap consisted initially of a 90 plan which was composed of 3-30 day sprints. Once we finished the 90 plan, we implemented a long-range marketing plan which we execute for them on a monthly basis.