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The Future is Now: How B2B Business Plan Forecasting Shapes Success

The Future is Now: How B2B Business Plan Forecasting Shapes Success

by Jhaizzle Marcellano | Sep 27, 2023 | Business Planning

Decision-making plays a crucial role in making your B2B business successful. Every business requires up-to-date information and accurate data to make decisions. This is where business forecasting comes into the picture. Business forecasting involves the use of...
BCG Growth-Share Matrix: A Strategic Tool for Business Analysis & Decision-Making

BCG Growth-Share Matrix: A Strategic Tool for Business Analysis & Decision-Making

by Jhaizzle Marcellano | Sep 22, 2023 | Business Planning

In today’s continuously changing B2B landscape, having a comprehensive strategy that analyzes the current state and plans for future growth is essential! One such strategic tool that has stood the test of time and continues to be a guiding light for businesses is the...
Top B2B Strategies to Assess Your Competitors Marketing Campaigns

Top B2B Strategies to Assess Your Competitors Marketing Campaigns

by Jhaizzle Marcellano | Sep 16, 2023 | Marketing

A B2B firm must stay ahead of the competition in today’s fast-paced world. Understanding a competitor’s strengths and weaknesses can give your business vital information in order to gain a competitive edge. A B2B firm can perform a competitive analysis to...
Strategize, Execute, Excel: A Guide to B2B Business Assessment Tools & Playbooks

Strategize, Execute, Excel: A Guide to B2B Business Assessment Tools & Playbooks

by Jhaizzle Marcellano | Sep 4, 2023 | Business Planning

In today’s ultra-competitive business landscape, companies must constantly evaluate their operations and strategies to identify areas for improvement. For B2B organizations, performing rigorous self-assessments is crucial to pinpointing strengths to leverage, and...
The Importance of the 7Ps: Marketing  For B2B Firms

The Importance of the 7Ps: Marketing For B2B Firms

by Jhaizzle Marcellano | Aug 28, 2023 | Marketing

In the ever-evolving landscape of business, B2B marketing frameworks serve as guiding stars for firms navigating the complex realm of commerce. At the heart of this strategic arsenal lies the 7Ps marketing framework, which steers B2B companies towards success with...
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