Want to Know How to Repurpose B2B Content Here’s All You Need to Know!

 

“A good piece of content never gets old if we know how to find the new out of it, every time!” – Robert Duke.

Content marketing is the secret weapon B2B marketers use to engage the industry, generate leads, and close deals. As a result, incorporating content marketing in B2B marketing strategies is crucial because of the real results it delivers. But content is not an ad; it is an informative and relevant piece that is valuable for the marketers and the prospective and current customers.

In recent times, digital channels have played an important role in a buyer’s journey, and good marketing is all about good content. 90% of B2B buyers admit that content plays a vital role in their decision-making. But unfortunately, 22% of B2B marketers still don’t incorporate content marketing in their strategy. This is because they face challenges in producing good and relevant content.

Content marketing is not about creating content every day. It is about getting the best content in front of people. So, when B2B marketers understand the magic of content repurposing, they can make the most of content marketing. It can take your content strategy from good to great. When we hear the term content, many people assume it to be a blog post or article. But content can take many forms. It can be a downloadable white paper, an image, a video, or a social media post.

So, in this blog post, we’ll share how B2B marketers can get more mileage out of B2B content with the help of content repurposing. Scroll down to learn how you can give fresh life to your content.

What is B2B Content Repurposing?

 

What is B2B Content Repurposing

 

Creating relevant and compelling content takes hours of research, time, money, and effort. So, why use the content only once? With content repurposing, you can use already existing content in multiple formats. You can transform a video into a blog or a blog into an infographic. Content repurposing is simply taking a single piece of content and recreating it in different formats.

Creating and sharing high-quality content is not easy, but it is important to boost a B2B business plan and marketing strategy. However, you don’t need to run on the content writing treadmill. Content repurposing can keep your editorial calendar full, saving you time and money. So, work with an audience-first mindset and stretch your content resources further with content repurposing.

Refreshing vs. Repurposing Content: Know the Difference 

Before we learn more about content repurposing, B2B marketers must know about the thin transparent line that differentiates content repurposing from content refreshing. Unfortunately, many B2B marketers confuse the two, resulting in a costly mistake. Though both tactics are beneficial for content marketing, knowing the difference is a must because they serve different purposes.

Content refreshing is all about editing the existing content. It means the content is updated, but the intent and format of the content remain the same. This can involve updating the statistics or facts to provide the most recent information to the readers. On the other hand, with content repurposing, the format is updated, and the purpose is altered to reach a broader or different target audience. For example – transforming a presentation into a video or blog post.

Top Benefits of B2B Content Repurposing

According to a report, B2B marketers spend an average of 33 hours a week in creating new content. It is a complex and time-consuming process. However, B2B playbook products can make the task easier.

When B2B marketing teams create a content piece from scratch, it involves conceptualizing, researching, creating, reviewing, publishing, and distributing. So, repurposing B2B content maximizes the impact of a single piece of content. Let’s learn about the benefits of content repurposing.

  • Reach More Prospects – Some people love reading while others are attracted to visual content. Most people have short attention spans or are too busy to read a long article, while some find longer articles reliable. So, let’s face it, people consume information in different ways. No matter how hard we try, a single piece of content may not work for everyone. Content repurposing helps reach more prospects and customers across different mediums.
  • Support SEO –When you cover a topic from multiple angles, it helps improve the SEO. So having a complete library with videos, blogs, and infographics signals to search algorithms that your site is a valuable source of information. Remember, Google likes quality content, so content repurposing attracts search traffic.
  • Multi-Channel Marketing– In the competitive world of B2B marketing, the importance of multi-channel marketing for lead generation is undeniable. Expanding one idea into several content pieces is an easy and effective idea to maximize multi-channel marketing. For example – if you have a blog post, you can also make an infographic or a slideshow. You can then use the important parts of the blog to create an engaging social media post.
  • Increase Value and Life of Content – We are all aware that thousands of content pieces are being published daily. Once the audience reads them, they become stale. But you can share the same content in a completely new way through a different medium, and the same audience may find it interesting. So, content repurposing helps squeeze every bit of juice out of the content and expands the reach.
  • Brand Credibility – Repetition is undoubtedly a key tactic in marketing, but people easily get tired of hearing and seeing the same things repeatedly. Content repurposing is a great idea to deliver the same message differently and sustain it for a considerable amount of time. It helps increase recall, authority, and credibility in the B2B market.

 

Brand Credibility

 

Tips to Repurpose B2B Digital Content

Now that we know all about content repurposing and its benefits, it’s time to get familiar with a few methods to repurpose content. Though it depends on business planning for B2B companies, the firm’s business goals, and the target audience’s nature, a few general tips may be helpful for everyone. So, here are four remarkable ways to repurpose content.

  • Quora Q&A into the Blog Posts

Finding the right title for a blog post can be a daunting task. So, try finding a relevant question on Quora aligned with your business and write a blog post about it. nsure you choose a question with several upvotes and answer it as industry experts. It will help you get valuable traffic on your website composed of people looking for the answers.

  • Slideshows, E-books into Infographics

Visual information is catchy and can easily captivate your target audience’s attention. The decision-makers of the B2B firms are humans, and we all know that human beings are visual learners. So, it’s a good idea to transform slideshows or e-books into infographics. It can help show data and text in distinct sections, making it easier for potential clients to understand the key message of the content.

  • Transform Webinar Recordings into Useful Content

Webinars have gained immense popularity in recent times. You can record a webinar to stretch its usefulness beyond the event. This is a great way to provide expert insight and new information to the target audience. You can offer it as a gated download or post it on social media. You can also use it as a blog post with additional research and insight.

 

 

  • Create Audio Content from Blogs 

Many people don’t have enough time to read your blog posts. So, you can create audio content from the blog content. Then, you can either share the audio file with the blog post or share it as a podcast episode. It is a great strategy to attract people who prefer listening rather than reading plain text.

How Can Company Expert Help in Content Repurposing?

Repurposing existing content improves website SEO and increases the reach of your content. However, it does not mean you should stop creating new content. Rather, content repurposing is a great way to maximize the resources involved in content creation and keep up with the changing preferences of B2B buyers.

Content repurposing helps save time and money and expands your reach. But, you should know how to do it right in order to reap the maximum benefits. A strong content repurposing plan is important to strengthen your content marketing to win clients. So, when you want to alter one piece of B2B content to make other pieces of content, you can use Company Expert’s B2B content repurposing marketing framework. It provides the framework for content repurposing and addresses common questions like how to plan, develop, and optimize existing content. So, partner with us to help your B2B firm increase utility value, while reducing the cost of producing content.

The Ultimate Guide to Developing a Winning Go-To-Market Strategy for B2B Firms

 

Launching a new product or service requires effort, time, money, and resources. But, bringing it to the market without a proper plan and solid strategy is not the right approach. Therefore, a B2B firm must have a robust go-to-market plan to ensure the successful launch of a product. The GTM strategy can make or break the success of a new product/service. It is a step-by-step plan for launching a product or expanding to a new market. So, in this post, we’ll share everything you need to know to craft a thoughtful, actionable, and effective go-to-market plan.

Importance of a GTM Strategy

Whether your firm is planning to launch a new product in an existing market or an existing product in a new market, a GTM strategy is helpful. So, before we get into the steps for crafting a GTM strategy, let’s understand the importance of a GTM Strategy for B2B firms.

      1. It provides the essential information a firm needs to position itself against competitors.

      2. A GTM strategy ensures that you are going in the right direction and are targeting the right people.

      3.  It helps avoid mistakes and increases the chance of a successful launch.

Although there is no single ‘appropriate’ way to craft a GTM strategy, having a few important things can help make an effective GTM strategy. A good GTM plan should include components like – product-market fit, target audience, competitive analysis and channels of distribution, and KPIs to measure success.

Key Pillars of a Go-To-Market Strategy 

A B2B GTM plan framework maps out how a new product/service the B2B firm will deliver can add value to the existing and new target customers. When you craft a go-to-market strategy, it should be built around these three key pillars:

Why you are launching your product 

Who it is for 

How you will make people buy it 

The clear-cut answer to these questions will help establish an effective GTM plan. Apart from this, you should consider your distribution strategy, the process your sales team uses, and the sales channel you should use. All these things help determine whether you are on the right path.

How to Build a Go-to-Market Strategy?

Now that you know the importance of a well-crafted go-to-market strategy for the success of a new product/service in the market, the next step is to develop a GTM strategy. So, here we have outlined the important steps to plan a winning B2B go-to-market strategy.

1. Identify the Buying Center and Persona

When you plan to launch a product/service in the market, the first step is to consider your customers. According to the Harvard Business Review, an average of 6.8 people decides whether a company should use a product or not. These people together are known as buying centers. Though roles may vary based on the product or industry you are selling to. Here we have listed a few common job titles:

         – Initiator shows the initial interest

         – The user uses the product regularly

         – Influencer convinces other that the product is needed

         – The decision-maker makes the final purchasing decision 

         – The buyer owns the budget

         – Approver pushes the initiative on a larger scale

         – Gatekeeper decides whether a product is implemented or approved

You must ask your team to research the job titles that could impact your solution. Know about each role, its responsibility, goals, and pain points. They will be the ones to put your product/service on the map. So, learn who these people are, what motivates them, and their problems.

 

2. Create a Value Matrix to Identify Messaging

The value matrix breaks down each buying center persona, their business problem, and how your product/service can solve those problems. You can use a business playbook product or create a chart with each persona in one column. After that, list the pain points they face daily. If your product solves any of those problems, you can include them in the row below. The last step is to create a message in a meaningful way. The message must capture the pain points.

3. Understand the Buyer’s Journey 

Understanding your potential customer’s journey from the buyer’s and your company’s perspectives is important. From the customer’s perspective, the buying process goes like this: buyer realizes their business problem and researches the topic. After that, they shortlist the potential solutions. Finally, they talk to the sales team of the solution provider and test the product to narrow down the list of solutions.

However, the buyer’s journey from the business perspective is divided into the three sections – Top of the funnel (ToFu), Middle of the funnel (MoFu), and Bottom of the funnel (BoFu). Another popular and effective method is the flywheel methodology that puts the customer at the center and turns leads from prospects to customers to active promoters. In this model, customers go through three stages – attract, engage, and delight.

In the first phase, content grabs the customer’s attention, and then the prospect’s digital behavior shows that your product/service can solve their problem. Next, the marketing team is responsible for generating interest and educating the audience about the product’s value. When they reach a stage where they must decide on the purchase, the sales team takes over. Finally, the lead enters the delight phase when the sales representative closes the sales. If the customer has a painless onboarding process and friendly customer service, they can become a promoter.

4. Choose a Sales Strategy

Once you finish the foundational work, it’s time to pick a strategy to push your product into the market. There are four go-to-market sales strategies, each catering to a different product and business model.

        – The self-service model – In this model, customers purchase on their own. However, this model works mostly for B2C purchases only.

        – The inside sales business model – It is when a prospect needs to be nurtured by a sales representative to convert into a deal.

        – The field sales business model – This model is for complex products with high price points. In this model, a full sales organization closes the large enterprise deals.

        – The channel model – This is when an outside agency or partner sells your products/services.

        – Create Compelling Content 

 

 

The content marketing team can drive traffic to your site by targeting the keywords that your potential customers would search for. So, your GTM plan template must include creating quality content to get new clients for your new products/services. Content planning includes:

            1. Keyword Research – Identify keywords related to your product, analyze the volume and difficulty of ranking, and check who is ranking for those keywords.

           2. Content Research – Find interesting content topics that include your keywords.

           3. Content Creation – Create relevant, unique, and interesting content on those topics.

          4. Design – Make content engaging and visually appealing with images, videos, and multimedia.

          5. Promote – Share the link on your content via social media to your customer database.

          6. Build Links – Find out link-building tactics to gain more traffic.

          7. Conversion Rate – Keep track of the engagement and measure the conversion rates of your content.

Optimize 

Optimizing is important to determine the success and failure of any strategy. So, the last and important step of a GTM strategy is to keep an eye on how content performs and how many customers enter the sales funnel. As opportunities move through the funnel, it’s important to track at which stage the opportunities fall out and why. The key performance indicators (KPIs) for managing a sales team are volume, conversion rate, and time. An easy way to track the performance is to outline the clear objectives of the GTM strategy and figure out the best ways to track them. The common metrics to track the performance are:

1. Customer acquisition costs

2. ROI of sales strategy

3. Conversion rates

4. Length of the sales cycle

5. Customer lifetime value

Partner with Company Expert to Design an Effective B2B GTM Strategy

 Unveiling a new product without the right go-to-market strategy can be a costly mistake. To make your new product/service profitable, you must build a go-to-market strategy before bringing it into the marketplace. With the steps shared in this post, you now know how a B2B firm can take a new product/service from the research and development phase to the public.

Additionally, you can use Company Expert’s playbook product Go-To-Market (GTM) strategy that focuses on launching one specific product/service, expansion, or venture. This playbook will help you engage with a new market. So, partner with Company Expert to increase the chance of a successful launch!

All You Need to Know About Using Sales Playbooks for B2B Businesses

 

B2B sales is not an easy process. It is a highly sophisticated undertaking that requires various elements to be in sync. Just to give you an idea, there are seven steps in a typical B2B sales process:

  • Prospecting
  • Connecting and qualifying leads
  • Researching the company
  • Delivering effective pitch
  • Handling objections
  • Closing the deal
  • Nurturing and continuing to sell

 
Each step requires a well-crafted approach in order to master the sale. The average B2B sales cycle is 4 months. This makes it hard for sales representatives to be consistent, effective, and productive in B2B sales without the support of additional tools. That’s where the role of the sales playbook comes into play. It is one of the tools used by B2B companies to sell products efficiently and effectively to their customers.

In this post, we will look at a sales playbook, how a sales playbook can help your sales team, and how to create a B2B sales playbook.

What is a Sales Playbook?  

A sales playbook is a manual that includes sales processes, workflows, best practices, tactics, and strategies to be used at the different stages of the sales process. It is a living document that keeps your sales process in line. Without the standardized process, your sales team has to develop a different angle whenever they face a new situation, or talk to a prospect or lead. Having a sales playbook in place ensures consistency in sales operations.

 

 

What are the Benefits of Using a B2B Sales Playbook?

Before understanding the benefits of a B2B sales playbook, it is very important to understand the challenges a B2B business faces in sales. The most common challenge a new B2B business faces is the scattered sales process. When a business does not have a well-defined sales process, it uses random tactics and follows the hit and trial approach. This eventually leads to a lack of consistency in sales operations, reduced productivity, poor brand messaging and positioning, low returns on investment, and higher ramp-up time. Using a sales playbook has a range of benefits for B2B businesses. First,let’s look at some of the key benefits of using a sales playbook.

Make Your Sales Process Consistent 

With  a sales playbook, your entire sales team follows a standardized approach. A sales playbook includes sales materials, strategies, discovery call questions, KPIs, buyer personas, sales process details, etc. It helps you consolidate every pitch, tactic, email, and call script. This helps your sales team send the same brand message to the prospects and clients. As a result, there is no discrepancy in the company’s positioning and messaging. This brings consistency to the sales operations, since everyone speaks the same brand voice.

Improves the Productivity of the Sales Team

A good sales playbook can significantly boost the productivity of the sales team. It includes the best sales practices, discovery call questions, messages, and other content. It also frees up time for the sales representatives, allowing them to focus more on converting leads than searching for content.

60% of clients want to connect with a sales professional during the consideration stage after researching their options and devising  a shortlist. Your sales team can focus more on nurturing the leads and finding new ways to close the sales by effectively using the sales playbook.

 

 

Provides Support to Sales Professionals

Top B2B companies stress sales enablement practices. Sales enablement provides support to the sales professionals in the form of  information, content, and tools that help them sell more effectively. A sales playbook is part of the sale enablement effort. A digital sales playbook includes the materials that help salespeople in critical situations when dealing with clients.

19% of buyers want to speak with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. This is why it is a good idea to have a sales playbook to assist your sales team. If your sales professional has any doubts regarding the product, they can refer to the sales playbook for more information. This helps them better convey the message to the client and handle any questions a client is asking about the product or services. 

Makes it Easy to Train New Salespeople  

A sales playbook covers all the aspects of the sales operations, making it easier for the sales managers to train new salespeople. A salesperson spends on average 18 months in an organization, and it takes 3 months for a salesperson to ramp up to full productivity. A sales playbook makes it easier for the sales professional to understand the company products or services, processes, and workflow so they can function at full capacity.

Adopt the Best Sales Practices

A sales playbook is a great business tool to help bring the best out of your sales team. You can add the best sales strategies to your playbook, and everyone can have access to them. Not only that, most sales playbooks can be customized. If you want to make any additions and alert everyone in the meantime, you can just change the sales playbook. To improve your operational efficacy, you can add the best sales plays to your sales playbook. A sales play is a set of repeatable steps, actions, and best practices for sales reps during a specific stage of the sales process.

How to Create a Sales Playbook for Your Business

Creating a sales playbook for a business is a step-by-step process. Every business has a unique sales playbook, but a few basics are common in creating a sales playbook.

Review Your Sales Process  

The first step to creating a sales playbook is to review your current sales process. Next, you need to create a sales playbook that includes your current goals, the way your sales representatives sell, your latest products and features, your buyer personas, and more. An in-depth audit of the sales process helps you find out your objective.

 

 

Define The Objective   

Every sales playbook has a goal. First, decide on what objective your sales playbook is going to cover. You can ask the following simple questions to find out the objective of the sales playbook:

  • What do you want from the sales playbook?
  • What are the current challenges you are facing?
  • What are the things you want to include in the sales playbook?
  • What are you expecting from the playbook?
  • When should the playbook be finalized?

All of these questions help you find the goal of the sales playbook.

Decide on Key Contributors

A sales playbook is the living document on which your entire sales process will stand. First, decide on the people involved in creating a sales playbook. Include the key players such as sales VPs, directors and managers, sales reps, B2B consultants, and marketing team members while writing a sales playbook.

Create The Content

The next step is to create the content of the sales playbook. This is the most important step because a sales playbook provides training and education for sales reps. A sales playbook includes the best sales practices, strategies, processes, workflows, information on products or services, etc. Carefully craft the content of the sales playbook using the sales playbook framework and templates.

Analyze Your Sales Playbook

Once you have created the sales playbook for your business, the next step is to implement and share your sales playbook with the team. After a period of time:

  • Analyze the success of your playbook.
  • Take the feedback from the sales representatives.
  • Keep an eye on the relevance, success, and helpfulness of the sales playbook and compare the efficacy of the sales playbook against the original set objectives.

If your sales playbook needs improvement, make the necessary changes.

Using the Company Expert sales playbook framework, you can create an effective Sales Playbook for your organization.

How Can You Reduce the Marketing Cost of a B2B Business?

 

Suppose you started a business and developed an impeccable product or service that’s better than every other option in the market, but the thing is, no one knows about this product or service. So, you decided to make every possible effort to let the public know that you are in the market.

Was it a Good Approach?

For example, your product revenue from a client was $100, but following that approach, you end up spending $50 for marketing. As a rule of thumb, B2B companies should spend between 2-5% of their revenue on marketing. And, you, in the urge to get clients end up spending half of the revenue.

The answer is, this was not a good approach. This was a hypothetical scenario, but there is truth to it because 90% of startup B2Bs fail.

This post will look at the 9 B2B marketing strategies that will help you reduce your marketing costs without hurting your business. For example, Couchbase’s ABM marketing campaign generated a $1.5m sales pipeline through deep audience insights, proving that account-based marketing is quite a popular marketing tactic in the B2B world.

9 Strategies to Reduce Your B2B Business Marketing Cost


1. Get a Clear Picture of Your Marketing Budget

Assessing the current situation is always the first step to making improvements. Conduct an in-depth marketing audit. Find out how much you are spending on each marketing strategy. There are various ways in which a company can invest in marketing, such as marketing research, competitive analysis, running marketing campaigns, and paying for sponsorship. Evaluate where your money is going to find out what can be done.

One major marketing expense involves content creation and promotion. Find out how much you are investing in running social media ads, creating marketing copies for emails, producing blogs, articles, and other additional forms of advertising content.

 

 

2. Drop the Omnipresence Approach

Once you have a clear idea of where your money is going, now comes the step of reducing the costs. Most businesses agree that having an omnichannel marketing approach is important for success, but it is not always the case with B2B marketing. For example, you provide financial services for IT companies to manage their financial operations. Your go-to channel would be LinkedIn, where you can find these companies. There is no point in creating an advertising campaign for IT companies that hardly use Instagram to seek professional financial services.

Cut down the marketing channels and invest only in those channels bringing you quality leads. This way, you are improving the efficiency of the marketing campaign and reducing marketing costs. You can create an effective LinkedIn campaign using the LinkedIn Campaign Planning playbook.

3. Know Your High-Value Clients

In 2018, Unilever reduced the number of ads by 30%. The brand is facing the situation of oversaturation, which leads to a diminishing return. When Unilever made that change, they got better results at a lesser cost. You can do the same thing for your B2B business. It is important to know who your high-value clients are and try to redirect your major marketing efforts to these clients.

For example, account-based marketing follows this approach. It has a higher ROI than any marketing strategy. In 2021, 70% of marketers reported using ABM, and 86% of marketers reported improved win rates with ABM. Therefore, narrow your focus and market aggressively to the clients that convert and stay with you over the long term.

You might think you will miss out on the opportunities that may or may not convert. The problem with marketing to clients that aren’t in your ideal market is that first, they will take more effort to convert, and second even if they purchase from you once, they will not repeat the purchase. Thus overall customer acquisition cost will be more than the customer lifetime value. These are the two important factors that a B2B business needs to consider while building the ideal profile for their clients.

 

 

4. Make Marketing an Efficient Process With Marketing Automation

There is a lot of talk going on about marketing automation. Almost every B2B marketing consulting firm recommends adopting it. If you carefully observe the purpose of marketing automation, it is to increase the efficiency of the marketing teams and allow them to focus on high-value tasks. What it eventually does is reduce marketing costs.

Just look at the tasks that marketing automation can do: automated replies to emails, posting on social media, providing online assistance with chatbots, etc. These tasks can consume your professional marketing attention, time, and energy. You can use a marketing automation tool for these repetitive processes.

Marketing automation tools can help in various advanced level operations such as high-quality lead generation, nurturing and scoring, audience segmentation and targeting, analytics, reporting to optimize marketing and content strategies, and upsell and cross-sell activities. This may eliminate the need to hire a few marketing resources. Investing in marketing automation can bring your marketing costs down by improving operational efficiency.

5. Existing Content is a Gold Mine

Content creation is one of the major marketing costs, and after a certain point creating new content becomes more and more difficult. If you have invested in content marketing for a while, you probably have a gold mine of quality content. No law says you cannot reuse the content. Post the old content by making smart changes, and it will help you attract new clients. This way, you can reduce your marketing costs when you want to cut without hampering the marketing campaign.

6. Existing Customers Can Generate Referrals

Acquiring a new customer is a costly process. Investing in creating referrals is a great way to increase ROI. For example, you can run a reward program for existing clients when they share your product or service with other people. This works great with subscription-based B2B business models. Another way to generate referrals is by providing a quality customer experience to your clients. It is a well-known fact that a 5% increase in customer retention can boost profits by 25% to 95%.

7. Find the Gray Area Between In-House, DIY, and Outsourcing

Reducing your marketing costs without hurting the campaign is an art. There are only a few realistic things you can do. For example, you can bring some of the marketing activities in-house. Hire a resource who can do multiple activities. If you find a freelancer content creator who can work at a cheaper price, hire that freelancer for content creation. Try to be flexible by evaluating all the pros and cons. Just make sure you are not sacrificing the quality. If you have some good resources, try to retain them and create a perfect mix between in-house, DIY, and outsourcing.

 

 

8. Free Tools Can Save You a Decent Money

Running a marketing campaign includes the use of a range of business marketing tools. You can cut down your marketing costs by switching to the free tools. But there are a few questions you need to ask before making this decision. Is there a good alternative available for the business tools you are using? Do the marketing tools contribute to your business’s bottom line? Can you proceed with the marketing operations without the premium version of these tools? Answer these questions honestly. If you opt to switch to the free tools, you can reduce your marketing costs significantly by making little compromises.

9. Break the Traditional Conditioning  

Typically B2B businesses should invest 2-5% of their budget on marketing, but there are times when you have to spend more on marketing, somewhere from 8-10%. And there are times when you can follow zero-based budgeting. This approach focuses on calculating from marketing zero, apart from the initial operating costs. You can go beyond the traditional concepts of marketing to find the right budget for your organization.

We hope these 9 strategies can help you reduce the marketing costs for your business. If you need advice from expert B2B consultants, you can contact Company Expert business advisors.

Company Expert’s business advisors have decades of experience working with professional service companies. We have consulted with Fortune 500 financial services, technology, payroll companies, individual entrepreneurs, and small businesses. In addition, our business advisors are certified mentors with SCORE. Get in touch with us to reduce your organization’s marketing costs without hurting your business.

The Complete Guide to Creating a LinkedIn Marketing Plan for B2B Businesses | Company Expert

Did you know more than 30 million companies and 770 million people across the globe use LinkedIn? It is a result-oriented professional social media platform that serves B2B companies and marketers. But, if you don’t have the right knowledge and strategy, LinkedIn can become another time-consuming social network. Therefore, you must invest time in proper research to gain knowledge and seek the help of B2B marketing frameworks to craft an effective strategy.

LinkedIn helps businesses drive traffic, make connections, establish a partnership, boost brand awareness, and generate leads. So, if you have yet to plan a LinkedIn marketing strategy for your business, you have come to the right place. Here’s the ultimate guide to planning an effective LinkedIn marketing strategy.

Step-By-Step Guide to Craft a LinkedIn Marketing Plan for B2B Businesses

Step 1: Set Realistic Goals

The first step in crafting a LinkedIn marketing plan is to specify goals and objectives. When you take actions without direction, it’s a waste of time and energy. So, having effective marketing strategies for professional services is important. Set realistic goals and be clear about what you expect from LinkedIn marketing for your business. Remember, you are on a social media platform with millions of professional users who are clear about their objectives. Therefore, you can’t take the risk of sailing without radar.

Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals are advised. Generally, businesses use LinkedIn marketing to achieve the following goals:

  • Build brand awareness
  • Generate qualified leads
  • Bring high-quality traffic to the website
  • Strengthen brand reputation
  • Engage with the target audience
  • Sell products or services

You can set two-three goals for a certain strategy and period and make efforts towards achieving them.

 

 

Step 2: Know Your Target Audience and Develop ICP

To achieve the goals established in step 1, you must direct your efforts toward the right people. Therefore, in step 2, you have to figure out ‘who.’ Know who you are marketing to. Developing an Ideal Customer Profile (ICP) can help you understand the target audience. In B2B, marketing professionals holding different positions in a company make purchasing decisions for a B2B service or product. So, think carefully about whom you are targeting, what will be their concerns, and how you have to deal with them.

Step 3: Create Your Company Page

Here starts the execution stage. In the third step, you have to create a LinkedIn page for your business. Before that, you must learn the difference between LinkedIn profiles and LinkedIn pages. Profiles are for individuals, and pages are for the business. You should opt for a LinkedIn page to represent your business. Here’s how:

  • Click the work icon in the top right corner of the LinkedIn homepage.
  • Click create a company page.
  • Select the page type according to your company. There are two options –
  • Small Business (less than 200 employees)
  • Medium to large business (more than 200 employees)
  • Enter the company details and create a page.

Once the page is created, the next step is to optimize it to get the desired results.

Step 4: Optimize Your Company Page

The B2B LinkedIn marketing journey begins with creating a killer LinkedIn company page. Pages with complete information get 30% more weekly views. So, here are a few important tips to create a successful LinkedIn company page.

  • The profile image is the first thing people notice when searching for a company page. You can take your company’s logo and resize it according to the platform’s requirements. You can also use your creativity in the profile banner above the company logo. If you think the picture doesn’t make a difference, you should know that company pages with profile pictures get six times more visitors than those without a picture.
  • Write clear, compelling, and well-optimized content for the ‘about us’ section. It should tell visitors all they need to know about your company.

Step 5: Analyze Competitor’s LinkedIn Page

When setting up your LinkedIn company page, competition-motivated stalking is a must. Make a list of companies similar to you and analyze their LinkedIn page. Focus on the type of content they post, their followers, and engagement. You can also seek the help of a competitive analysis framework to understand your competitors better. If you want to get inspired by them, identify the most and least successful competitors and invest more time on their pages. It will help you understand what works on LinkedIn and what doesn’t.

 

 

Step 6: Grow a LinkedIn Following

Another factor that plays an important role in the success of B2B LinkedIn marketing is the number of followers. So, find your audience and connect with them in order to expand your company’s horizons. Everything you post on your LinkedIn page should reach the right people at the right time. The following tips can help you grow your LinkedIn following quickly.

  • Encourage your employees to like and repost your content.
  • If you have a good follower count on other social media platforms, promote your LinkedIn page on other channels too.
  • You can run ads to reach a wider audience.
  • There are several communities on LinkedIn. You can choose a few from them to communicate with your potential customers. In addition, you can also start your own groups.

Step 7: Plan a Content Strategy for LinkedIn

When crafting a LinkedIn content strategy, you can use playbook products and focus on activities like analysis, planning, and content development and dissemination. Publishing unique, valuable, and relevant content is important to keep the followers engaged and get the desired results. You can explore the various content formats for LinkedIn like articles, stories, status updates, videos, carousel posts, document posts, newsletters, and more. Choose what works best for your business.

However, you should not limit yourself to a particular content format. Instead, you can experiment and see what’s working best for you. For example, video format can drive the engagement rate by five times, and live videos can help you gain a 25X engagement rate. Another pro tip for marketers is focusing on three key factors while planning the content strategy – quality, quantity, and regularity. Develop a content calendar, stick to it and post relevant content frequently and regularly.

Step 8: Analyze LinkedIn Marketing Performance

The LinkedIn marketing strategy should be carefully tailored to your specific business needs. However, blindly following a strategy or expert’s advice is not the right approach. Instead, you must keep an eye on whether your B2B marketing strategies deliver the expected results. Thorough analyses of LinkedIn performance and tracking the key metrics can also help you understand the effectiveness of your marketing efforts.

Why is LinkedIn Marketing Important for B2B Business

According to a study by Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing, and 38% of B2B marketers say LinkedIn is generating revenue for them. But, if you still want to know why your B2B brand should be on LinkedIn, here are the top reasons

  • LinkedIn can help boost the online presence of a B2B brand. It is a powerful platform where businesses have an opportunity to network with interesting contacts.
  • If you have the right LinkedIn marketing strategy and proper execution, you can position yourself as a leader in your niche.
  • LinkedIn is one of the best social media platforms to identify potential leads, engage them, and turn them into customers.
  • Most importantly, it is the right platform to ask questions and gain insights.
  • LinkedIn has a social sharing button that enables people to share your content which ultimately helps in traffic building.

Partner with Company Expert for Successful LinkedIn Campaign Planning

When it comes to B2B marketing, there is no other social media platform as powerful as LinkedIn. Now that you know how your efforts can lead to greater results on LinkedIn, it’s time to boost the online presence of your B2B business.

Company Expert offers a solution set known as the definitive guide to LinkedIn marketing, which contains a combination of business playbook products and point solutions. In addition, another playbook product known as LinkedIn campaign planning can help save your time in crafting a creative marketing campaign. So, partner with us to utilize LinkedIn to its full capacity!

How to Build an Effective Online Presence for Your B2B Business

A B2B buyer’s journey is entirely different from B2C buyers. The B2C industry is driven by emotions and instinctive decisions, whereas the B2B industry is driven by rationality and practicality. But there is one thing that is common for both, online presence.

For example, you are looking for a good interior designing company to create an amazing workplace. You searched online for the top interior designing company in your area. You find an interior designing company with published images of prior work, positive reviews and recommendations, good ratings, and all the necessary details. You also check the company’s social media account. You are highly likely to consider this interior designing company for designing your workplace.

What this interior designer company did was create a strong online presence that helps it grow their business. You can do something for your organization.

An online presence is all about how easily your brand can be found online. It includes creating a website, Google My Business listing, social media accounts, running PPC ads, SEO campaigns, content marketing, PR campaigns, etc. Of course, once you have created an active online presence, you also need to manage it because it will directly link to your business reputation. Still, it is worth investing in this B2B marketing strategy.

Here are a few statistics that validate the importance of online presence:

  • Over 80% of buyers visit a website before making a purchase
  • 75% of B2B buyersand 84% of C-Suite executives use social media when making a purchase
  • 74% of business buyers will spend over half of their total research timeonline
  • 95%of B2B marketers utilize social media content in some form, making it the most widely-used content type
  • According to Adaptive Marketing, 97% of consumers use the internet to find a business.

 

How Can You Create an Effective Online Presence for Your B2B business?

 

 

Online presence and marketing efforts go hand in hand. However, the marketing strategies geared towards creating an online presence are different from those used to advertise the products or services. Here are the 10 steps to create an effective online presence for your B2B business from scratch.

1. Create a Website

Creating a website is the first step for any B2B business to build an active online presence. Without an active website, a business cannot exist online.

More than 71% of small businesses had websites in 2021. Creating an effective website for your business increases your professional credibility through brand recognition, but it is also a huge boost to your digital marketing strategies.

It is very important to pay attention while creating a website for your business. 75% of consumers admit to making judgments on a company’s credibility based on the website design. There are plenty of elements involved in creating and maintaining a successful website, from content creation to adaptability of the website, and security considerations.

2. Be Active on Social Media

There are more than 3 billion social media users. Undoubtedly, most of the users are consumers, not businesses, but the statistics prove that businesses are gradually shifting to social media. B2B marketers report that 80% of their social media leads come from LinkedIn, and 40% say LinkedIn is the most effective channel for driving leads. Additionally, 71% of the B2B businesses plan on investing in influencer marketing in 2022.

Create social media accounts for your business on various platforms, including LinkedIn, Facebook, and Instagram. Almost every social media platform has a separate option to create a business account. Creating a business account gives you access to advertising and tracking features. Focus on creating a complete business profile, add a description of your business, post the company logo, and connect with employees working in your company.

You can use the LinkedIn Campaign Planning business playbook to create an effective LinkedIn marketing plan.

3. Utilize Google My Business Listing

Google My Business listing is the most preferred tool for small businesses to enhance their online presence. First, create a Google My Business listing. It is a snapshot of your business that shows your business photos, contact details, map, website, and a whole range of other information.

A recent Google report found that 60% of smartphone users contacted businesses directly through the GMB interface using the “click to call” option.

It is very important to understand that your clients can add reviews to your GMB listing that you cannot remove. This is both positive and negative, but it eventually helps you build credibility.

 

 

4. Produce High-Quality Content

Quality content is at the heart of creating an online presence. The content used in the B2B industry for marketing promotions and creating an online presence is different from the B2C industry. The B2B content focuses on testimonials, case studies, white papers, webinars, podcasts, etc.

Produce high-quality content that generates value for the B2B users and represents a consistent brand tone. You can use the Company Expert’s B2B Positioning and Messaging playbook to help you create high-value content for your ideal target audience.

5. Invest in SEO

The majority of B2B businesses out there have a business website, Google My Business listing, and accounts on social media platforms. However, to stand out from others and build an active online presence, a business needs to invest in various marketing strategies

SEO is often the first tool for most B2B businesses to enhance their online presence. SEO stands for search engine optimization. It helps the users find your business when they use related search queries to find your business. 61% of marketers consider SEO efforts and boosting organic presence their top inbound marketing priority.

6. Run Google Advertising Campaigns

Google advertising or Google Ads is another tool used by B2B marketers to build an effective online presence. Google Ads are the paid advertising campaign where you can run ads for your business. More than 80% of global businesses trust Google Ads for PPC campaigns. You can use Google Ads to create immediate brand awareness for your business to build its online presence. There are five types of ads that you can use to enhance your online presence significantly:

  • Search ads
  • Display ads
  • Shopping ads
  • Video ads
  • App ads

 

7. Make use of Public Relations

Public relations are seen as the most promising tool by B2B businesses to build their online presence. Most successful online B2B businesses use public relations strategies and marketing to expand their business online. It includes press releases in the top media publications and social media campaigns using unbiased mentions to build a credible and trustworthy online brand image.

For example, a mention of your B2B business in a top business magazine like Forbes would greatly boost your B2B business online presence. Thus, use public relations to build a strong online presence for your business.

 

 

8. Build an Email List

Email listing is one of the top ways for B2B businesses to build an online presence. The purpose of the email list is to engage with current and potential client’s daily, weekly, or monthly. It helps you collect leads and educate the existing clients on new product or service offerings.

83% of B2B companies use email newsletters as part of their content marketing program, and 40% of B2B marketers say these newsletters are critical to their content marketing success.

9. Invest in Online Reputation Management

Creating an effective online reputation comes with the additional responsibility of managing it. The process of online reputation management includes monitoring all the online points of interaction of your business. It addresses any negative comments about your business or negative reviews immediately. It is more of a passive approach as ORM experts focus only on responding to the negative actions against your business that can harm your brand image. It helps to portray your business in the best possible light.

10. Automate Your Process

Building an active online presence is a continuous process. It is not enough to just create a website or social media account. To be seen by people, you need to regularly invest in the marketing strategies that make your business visible. You can automate most repetitive tasks using automated B2B marketing tools.

For example, sending emails to track online reputation, scheduling the content, and other tedious tasks can be automated easily to improve the efficiency of the marketing teams.

Partner with Company Expert

Company Expert is a leading B2B growth consultant for professional services firms. We provide B2B firms with proprietary suites of solutions and technology designed to inject speed, knowledge, and accelerated growth. B2B Financial Services, Technology, and Professional Service Firms can work with our B2B consultants to grow their business.

Top B2B Marketing Trends That You Cannot Afford to Miss in 2022

B2B marketing trends refers to business-to-business marketing strategy content. Companies and firms use it to sell their service or product to other businesses or organizations.

It is more of a transaction that incorporates a manufacturer, wholesaler, or retailer. When it comes down to the digital marketing trends in B2B, it is important to stay ahead of your competition. Business tools can help you to stay ahead of B2B marketing trends.

“The only way to consistently grow in B2B is to be better than very good.”

In this blog, we will analyze the top B2B marketing trends that you cannot afford to miss in 2022.

Top B2B Marketing Trends

1. Increased Personalization of Your Brand

With the help of personalization, your brand has the ability to get the right leads and deliver customers the experience that they want. B2B brands can enhance their sales and marketing efficiency with personalization and build a more efficient relationship with their clients.

Personalization is nothing new. You may have been adding names to your email campaigns for several years, right?

But this is evolving, and B2B companies need to pay attention in particular! The personalization of the B2B website goes beyond adding names to the campaigns of email marketing. Instead, B2B website personalization creates a fully optimized website experience that offers the users what they need when they want it. This factor can help take the B2B business plan and website to a whole new level. You must be wondering how website personalization helps drive your business forward.

1. It Enhances the Sales

Customers are likely to buy from those brands that offer a more personalized experience.

2. It Shortens the Buying Cycle

The cycle of B2B marketing keeps getting longer. There are times when it takes more than a year to turn a prospect into a customer. With the help of website personalization, you will be able to minimize the buying cycle by focusing on the needs of each prospect. Instead of treating the leads in the same manner, with the help of personalization, you can deliver relevant content to each prospect.

3. It Helps Improve the Efficiency of Sales

This aspect of personalization is beneficial for the marketing team, but it can also help improve the outcome of the sale by giving the sales team the data they need to target high-value prospects. With the help of a targeted approach, the sales team will spend more time on the qualified leads and less time making cold calls. For sales, you can also rely on a sales playbook to enhance your strategies.

There are several places where you can use website personalization; here are a few ways to create a personalized website experience.

  1. Make use of hero images.
  2. Adding a call to action.
  3. Reviews.
  4. Lead magnets.

With the help of personalizations, your brand can hone in on the right leads. In addition, you can rely on us for professional help with our B2B marketing frameworks.

2. Increased Video Marketing Measures

In B2B video making, things can get a little complicated. Instead of targeting a single person, the focus can be on multiple decision-makers. As a result, this can be quite tricky.

Decision-makers and the end-users are usually not the same people. You will have to convince more than one person for the sale. You must be thinking about why it is important for B2B businesses to focus on the factor of video marketing.

Why Should B2B Marketing Need to Invest in Video Marketing?

Video content is extremely versatile. The content of videos is no longer just used for internal sales communication or training; it is treated as a vital tool for any company’s bottom line.

When it comes to building trust and impressing clients, video content is one of the best ways to do it. Let’s have a look at the benefits that come with using B2B video marketing.

  1. Videos help in converting the leads into sales.
  2. Videos help boost email marketing.
  3. Video helps in adding the factor of credibility.
  4. Users love video content.
  5. It helps save the time of the decision-makers.

These are a few benefits that come with using B2B video marketing. For professional help with this, you can rely on our business tools.

3. Customer-Focused Content Marketing Strategy

A common mistake that B2B businesses make these days is creating content that does not meet their users’ needs. Because of this they are losing the buyers in the first stage. To interact with prospects digitally, you will have to create optimized digital content for your buyers. For help with this, you can consider using business strategy templates and learn how to create customer-focused content.

Most B2B companies fail to understand the goal of marketing content is about the holistic sales process. If you are wondering how this works, then you can employ the strategies below:-

– Create content that is geared toward a specific audience

No matter what strategy you are using, writing to the target audience is always a sustainable idea that can help you gain and maintain the users’ attention. Before you get started with this, ensure that you identify the target audience.

– Prioritize the intention and experience of the user

After analyzing the target audience, you must think of how they will approach your content. For example, how do you wish your business to be perceived by the audience?

You need to consider three types of user intents while creating the content.

  1. Navigational
  2. Informational
  3. Transactional

When you create the content, you must think about the intent and what you want the users to do with the piece of information you have given to them.

– Make use of the trending keywords to enhance the SEO value

The idea of SEO has been around for a while, and it is not going anywhere. There are several ways that you can opt to choose the right keywords. Ensure that you conduct your due diligence for this. You can also use a competitor analysis template for the keywords to stay ahead of the competition in your niche.

4. Greater Customer Experience

While the content you create is important for B2B marketing, so is the user’s experience. So another B2B marketing trend to notice in 2022 is that users will appreciate their experience with your business.

There are several ways that you can choose to improve the customer experience:

  1. Develop a customer insight
  2. Create a customer-centric culture
  3. Deliver personalized B2B experiences
  4. Make the best use of technology
  5. Act on feedback
  6. Deliver the best customer service

These are a couple of ways that you can opt to enhance your customers’ user experience. Remember to use these tactics to stay ahead when it comes to your user experience. Also, ensure that you do not do the following, as it will turn off the users right away.

  • Do not put irrelevant content on your website.
  • The website should not be difficult to read on a mobile device.
  • Ensure the speed of the site.

 

5. Influencer Marketing in B2B

Every B2B business, irrespective of its target demographic, is looking to gain the attention of potential customers. To do this, businesses use marketing campaigns and content on social media platforms, email, search engines, and company blogs.

It becomes difficult for the customers to trust the brand; this is where influencers step into the picture. If you are thinking about what you can do to build a B2B influencer marketing strategy, here are some tips.

How to Build a B2B Influencer Marketing Strategy

  1. Ensure that you set your goals and KPIs.
  2. Ensure that you define your budget.
  3. Look for existing brand advocates.
  4. Analyze your target influencers.
  5. Attract the best influencers with top-notch content.
  6. Nurture the influencer relationship.
  7. Look beyond social media.

In 2022, you should not ask why you need influencer B2B marketing; instead, you should focus on how to enhance your business and attract new customers by making use of a powerful influencer marketing strategy.

To wrap up, 2022 will be big for B2B marketing, and strategic plan tools can help you with this. It would be beneficial to be prepared with the latest trends to stay ahead with the marketing algorithms. For professional help with your B2B business plan, contact Company Expert.

How Can Company Expert Help You Create a Winning B2B Content Marketing Strategy?

We all know ‘content is king’ in digital marketing. The right content plan is a part of B2B marketing strategies, and it can help you establish yourself as a thought leader in your industry. But, a common assumption about B2B content is that it’s pretty dry. If you also think B2B content is all about dull informative pieces, you certainly need to rethink this. B2B content marketing is all about creating and promoting well-written, informative, and engaging content and promoting it through the right channel to your target audience.

You will be amazed to know that successful B2B marketing teams spend around 40% of their marketing budget on content marketing. Content marketing is more effective than traditional outbound methods for lead generation. But it does not mean publishing a lot of random blog posts is the key to success. Instead, B2B brands should have a robust lead-generating content marketing strategy.

So, here’s a detailed guide that will cover the major aspects of content marketing for B2B-focused businesses. Let’s get started.

What is B2B Content Marketing? 

The aim of the marketing efforts of a B2B company is to make other businesses familiar with their products and services. Content is affordable, customer-focused, and one of the most effective ways to connect with the target audience to generate leads. It is a buyer-centric, compounding, measurable, and scalable marketing tactic. Also, B2B marketers prefer content marketing as it’s a key to successful inbound marketing. So, B2B content marketing is centred on creating and distributing content to engage the audience and generate and nurture leads to boost sales of the business.

The B2B content marketing strategy can be defined as a blueprint to get content ideas and objectives aligned to gain traffic, generate leads, and convert businesses into customers.

B2B Content Marketing vs. B2C Content Marketing

According to the Content Marketing Institute, content marketing is a strategic approach. It focuses on creating and distributing valuable and relevant content to attract and retain a clearly-defined audience and to drive profitable customer action. This definition remains the same for both B2B and B2C content marketing. So, what makes B2B content marketing strategies different from B2C content marketing? Let’s understand the key differences.

  • B2B Content Marketing– Content is a vital component of the marketing strategies for professional services. The target audience for B2B marketing are the people who make decisions on behalf of a business or organization. So, it targets their needs, interests, and challenges. The B2B customers are focused on ROI, efficiency, and expertise and are driven by logic and financial incentive. Most importantly, B2B customers look for actionable elements in the content that they can use to grow their business. But it does not mean B2B content should only be educational or informational, rather it should balance three elements – useful, engaging, and high-quality.
  • B2C Content Marketing – It targets individual customers purchasing for themselves. B2C content can be fun & entertaining as emotions drive customers. The significant difference between B2B and B2C content is the target audience, which impacts the overall content strategy. Content is created based on the factor that motivates the target audience to make a purchasing decision. B2C content strategy is also more straightforward than B2B because only a few decision-makers are involved.

Step-by-Step Guide to Creating a B2B Content Marketing Strategy

B2B Content Marketing

Here’s a helpful step-by-step guide for B2B content marketers to make a winning content strategy.

Step 1: Know Your Audience

Before you start to plan for the content strategy, know who you are targeting. First, ask yourself questions like what your target customers want and what they expect from you. Then, you can research and make notes based on factors like background, demographic, goals, fears, and objections. Creating a buyer persona is another helpful way to better understand the target audience. To do this, content marketers must talk with people who deal with customers every day, like sales reps, customer service reps, and account managers. Once you know what customers want, it will become easier to craft winning content.

Step 2: Define Goals

Content marketers often struggle while setting goals, but it is an important component of a content strategy. It is crucial to set SMART goals to plan a content strategy because you should know what you want to achieve from your content. SMART goals mean that the goals should be Specific, Measurable, Attainable, Realistic, and Time-bound. It is advised that you  write down the goals and share them with your team so that they understand the goal and the purpose of the content.

Step 3: Brainstorm New Content Ideas 

Content ideas are the heart of great content. Look for inspiration around you and keep an eye on competitors. You can use a competitive analysis framework to assess your competitors’ strategies. Along with this, you can have a brainstorming session with your team to discuss fresh ideas. Remember, no idea is a bad idea, so be open to all the ideas and find ways to incorporate them into your content strategy. After that, ask your team to list down the top-performing blogs of competitors but avoid copying them; instead, use them for inspiration.

Step 4: Explore Various Types of Content 

While creating a buyer persona and doing audience research, you will get to know what type of content your target audience likes and wants. So, choose the content format according to the target audience’s requirements and spend your time and efforts delivering it in the best way possible. A pro tip for content marketers is that you should not stick to one single format because other things may also work for you. So, keep experimenting and work with new approaches.

Step 5: Run a Content Audit to Identify Gaps

If you have executed the content strategy and posted the content, don’t assume that the work is done. Just as business assessment tools are used to evaluate a business, similarly, you should also assess your content strategy. The next step is to run a content audit to identify your weaknesses and strengths. See whether your content is performing as per the expectation or not. Ask yourself a few questions and try to find out their answers to:

  • What is your strongest performing content?
  • Did you get the expected results?
  • Is your target audience targeted?

Evaluation of content can be time-consuming, but it will help improve your content strategy for the future.

Popular Content Formats that Work for B2B Brands 

Content can take many shapes, but ultimately it should keep the audience engaged and deliver results in the form of business growth. Here are a few popular content formats that B2B brands must use.

  • Blog Posts should answer the popular and common questions of the audience and address the pain points. But, remember to follow SEO best practices.
  • Infographics are an interesting and popular content format that summarizes the information in visual form. It is eye-catching, and represents processes or data easily in chart or diagram form.
  • Case Studies show how your products or services have helped your customers
  • White Papers are authoritative reports that address complex issues and propose a solution.
  • Email Newsletters help you stay in front of potential or current customers.

How Can Company Expert Boost Your B2B Content Marketing Strategy?

Company Expert Boost Your B2B 

Smart B2B content strategies help increase customer engagement and achieve overall business objectives. However, if your content strategy is not achieving these set goals, you can seek help from experienced experts at Company Expert. Additionally you can go through the list of popular playbook products that Company expert offers to help B2B brands create a winning content strategy.

  • Content Idea Generation is an effective tool that can help you create interesting content that will resonate with your target market.
  • Content Planning is important for creating compelling content, and this tool aims to help B2B brands create the right content to ensure brand consistency and tone across the marketing.  
  • Content Repurposing is a helpful tool that helps you alter content to create another piece of content from it. It is a beneficial tool if you want to save and stretch resources.

Along with the playbook products, Company Expert can help you create a marketing system for a sustainable and repeatable path to growth. So, feel free to contact our highly specialized consulting team.