Description
Purpose of the Tool
- The purpose of Journey Mapping is to tailor each individual’s experience with your B2B professional services industry brand based on where they are as a lead or a customer.
- Journey Mapping helps you to understand what crucial information should be provided at which point in the lead or customer journey.
- This tool aims to help you deliver the right message, at the right time, to the right person within the organization.
- Table of Contents
- Content Page(s)
- Definitions 4
- Instruction 5
- Examples X
Time to Complete
3 days
Building Block of Growth:
Marketing
Impact/Effort Scoring:
Format
Powerpoint & Excel
